22/9/2025

Overview

We are inviting select influencers to collaborate on an exclusive campaign for The Polar Express™ Train Ride 2025 — a magical, immersive Christmas experience that brings Chris Van Allsburg’s beloved story to life. This is a unique opportunity to create enchanting content that will resonate with families, Christmas enthusiasts, and experience-seekers, capturing the wonder and nostalgia of Christmas.

Campaign Objective

Our goal is to increase awareness, engagement, and ticket sales for The Polar Express™ Train Ride across our event locations:

● Spa Valley Railway (SPA)
● Wensleydale Railway (WLD)
● South Devon Railway (SDR)
● London Euston Station (EUS)

We are looking for high-quality, storytelling-driven content that showcases the magic of the experience while remaining fully compliant with Warner Bros. and Rail Events Inc. licensing guidelines.

Your Role

As an influencer, you will help us:

● Capture and share the immersive experience of The Polar Express™ Train Ride in an authentic and engaging way.
● Highlight key moments such as boarding the train, clipping the golden ticket, sipping hot chocolate, and meeting Santa himself.
● Encourage early ticket purchases by sharing excitement and limited availability messaging
● Create high-quality content that can be repurposed across our official marketing channels.
Deliverables

We are looking for a mix of content across various platforms. Based on your audience and strengths, your deliverables must include:

Pre and post event content

● Instagram/Facebook: 1-2 in-feed posts + 3-5 Stories with swipe-up links (if applicable)
● TikTok: 1-2 short-form videos showcasing the experience
● YouTube (if applicable): A vlog-style feature capturing the journey
● Blog (if applicable): A detailed write-up featuring imagery and links to ticketing All content must:
● Be family-friendly and aligned with The Polar Express™ brand tone.
● Use only approved event hashtags: #PolarExpress*Location* #Believe2025
● #ad #invite
● Tag our official accounts (details provided upon selection).
● Non-compliance may result in removal from our programme.

Rights to your content

● You agree to upload copies of photos and video we can use to our portal. This doesn’t need to be the same content however we are looking for great content to share with our audience you have created. We will of course include you in tags and / or overlayed on the content you provide.

● You will always retain ownership of all the photos, videos, and content you create for this collaboration. By taking part, you grant us a non-exclusive, royalty-free licence to use, share, and adapt your content (for example cropping, resizing, or adding our branding) across our official channels, website, and advertising.

● This licence is worldwide and ongoing, so we can continue to share the magic of your experience in future years. We’ll always credit or tag you where possible when we use your content.

Compensation & Perks

Selected influencers will receive:

● Complimentary tickets to the THE POLAR EXPRESS™ Train Ride PR Experience Day at the location of their choice. The max party size can be 4 people including the influencer, this excludes under 2s who sit on lap with max 1 per adult.
● A Hot Chocolate and Cookie on board, and a silver bell from Mr C for all members of party
● The opportunity to be featured on our official social media channels and website.

Agreement & Terms

By signing the application contract, you agree to:
● YOU must be in attendance to the event / experience. These tickets cannot be transferred to anyone else. YOU may be asked for ID when attending, failure to provide ID would exclude your access to the event / experience.
● Be contacted by a member of our team regarding this collaboration.
● Provide up-to-date account details, contact information, and any relevant management contacts.
● By accepting this agreement this gives us permission to use your content for any/all advertising purposes across our accounts and any advertising.
● You agree we reserve the right to refuse you and your party entry or revoke tickets at any time. We also reserve the right to remove you and or your party members from the experience at any time should you not meet the standards of our code of conduct.
● We are not liable for any travel costs incurred or other expenses beyond the complimentary tickets & perks.
● You attend at your own risk and are responsible for your guests.
● Please always be mindful of others on the train. You and your content creation should NEVER interfere with other guests experiences on board.
● We also reserve the right to remove you from our Portal Programme at any time.

Questions?

If you have any questions regarding this please email pr@pnpevents.co.uk
We can’t wait to bring this magical journey to life with you!

“The bell still rings for all who truly believe.”